Campaigns – SavvyDesigns

Welcome My Darling

Location Branding

Behold the unveiling of the Darling rebrand! Entrusted as the designer behind the transformation of this enchanting town, my mission was clear: reimagine Darling to be effortlessly navigable, enticing visitors to explore its charm. I spearheaded a comprehensive rebranding initiative, introducing intuitive way-finding systems and a user-friendly app. Complementing this, I curated a line of merchandise, ensuring visitors could carry a piece of Darling’s allure back to their homes, fostering a lasting connection with the town’s adventure.

Brave Break – Bosch Power Tools

Social-cause campaign

Our mission was clear: revolutionise societal perceptions of women’s roles, both within the household and in the professional sphere. In a groundbreaking collaboration with visionaries Lea Fourie and Erin Coetzee, this campaign aimed to dismantle stereotypes and catalyse a transformative shift. By challenging traditional norms, we sought not only to redefine women’s roles domestically but also to pave the way for their equitable recognition and advancement in the workplace. Together, we embarked on a journey to foster inclusivity, equality, and a progressive vision of women’s contributions to society.

Small Steps – Hope Village Namibia

SDG Campaign

Hope Village is struggling with a significant challenge, a severe shortage of diapers and baby formula. This scarcity poses a critical threat to the well-being, proper development and health of the infants and toddlers under their care. Without an adequate supply of baby formula, these young children are at risk of developmental delays and malnutrition. Baby formula serves as a vital source of essential nutrients that are crucial for their immune system development as well as, growth. The lack of proper nutrition can cause a weakened immune system, making them more susceptible to infections and illnesses. This not only compromises their physical health but also places additional strain on the limited

medical resources available to the orphanage, as they only have one on site doctor. The shortage of diapers further compounds the issue. Infants and toddlers require frequent diaper changes to maintain their hygiene and prevent potential health problems. A lack of diapers can lead to infections, skin irritations and a general decline in the children’s overall well-being. Additionally, Hope Village has to divert their already stretched resources to address these basic needs, which can hinder their ability to provide education, emotional support and quality care to the children. In order to tackle this problem, we will be hosting a ‘fundraiser’ run, with an entry fee of a tub of lactogen milk formula and diapers.

Live Adventure – Sapmok

Brand Awareness Campaign

Our comprehensive plan for Sapmok in the first quarter of 2024 includes multiplestrategic initiatives. Our primary goal is to generate R5000 in donations for a conservation fund through sales, fostering a commitment to environmental sustainability. Simultaneously, we aim to boost online sales, targeting a 10% increase as a proportion of revenue to enhance our digital presence. Capitalising on product innovation, we will introduce and promote Sapmok’s new range of unisex cargo pants, projecting sales of 100 units within the quarter. To amplify brand engagement, our strategy involves a 20% increase in post and reel interactions by leveraging social media. Finally, we plan to position Sapmok as an outdoor brand, emphasising its connection to nature and adventure, aligning with the ethos of our new product offerings and conservation efforts.

The “Live Adventure” campaign is on a mission to elevate Sapmok’s brand presence. Engage in the immersive experience with our AR filter, whether from the comfort of your home or by delving into the complete journey on the Sapmok portal. Designed to heighten every sense, activating the filter transforms the container’s interior with a burst of vibrant lights, accompanied by the soothing sounds of nature. Share your transformed picture or video on social media for a chance to not only captivate your followers but also secure an entry into our exclusive getaway competition. It’s not just a campaign; it’s an invitation to step into a multi-sensory world and potentially embark on a real-life adventure.